"So what do you get when you put together a tank full of black ghost knife fish, some audio equipment, and a bunch of crazy people? A fish chorus.
Black ghost knife fish, which would totally be an awesome name for a band, use electricity to pick up information about their surroundings. If sensors convert the electric field to sound, and someone rigs up a way to manipulate the sound and add effects, then people could mix, or conduct, a knife fish musical. People can choose one fish at a time, or pick a bunch of them to sing together." Via io9.
Fallon's principles of creative language (or juicing your orange):
1. Start from scratch
2. Demand a ruthlessly simple definition of the business problem
3. Discover a proprietary emotion
4. Focus on the size of the ideas, not the size of the budget
5. Seek out strategic ricks
6. Collaborate or perish
7. Listen hard to your customers and listen some more