wrd

Craft Writing: Beer, the Digital, and Craft Culture

 

Register at: http://craftwriting.as.uky.edu

This one day event will bring to UK brewers and professional writers from the craft beer industry. Craft beer, the annual production of under six million barrels of beer by small breweries, is one of the fastest growing areas of the food industry. According to the Brewers Association, craft beer provides over 108,000 jobs and its retail dollar value in 2012 was estimated at $10.2 billion. In the last twenty years, over 2,000 new breweries have come online, commanding almost 6% of the overall American beer market. These breweries have, in turn, helped revitalize city neighborhoods, generated new jobs in related industries, and played a key role in expanding digital and social media usage.

This event will showcase the professional writing – in print and digital media – that is dominant in the craft beer industry. Writing has played a major role in promoting the business of craft beer. Craft Writing will serve as an event that draws interdisciplinary attention to the ways industry utilizes writing – in various digital forms – to promote, inform, highlight, argue, market, brand, and foster relationships between products, consumers, and other relevant parties.

 

Featured Speakers:

Stan Hieronymus, author of For The Love of HopsBrewing with Wheat, and Brew Like a Monk. Blogger at Appellation Beer and For the Love of Hops.

Julie Johnson, Co-owner of All About Beer, former Editor of All Bout Beer. Currently Technical and Contributing Editor.

Teri Fahrendorf, 25-year beer industry veteran, founder of the Pink Boots Society, author of beer related articles, 19 years brewmaster at Steelhead Brewing, Triple Rock Brewing and Golden Gate Brewing, and blogging gypsy “Road Brewer,”

Roger Baylor, owner of New Albanian Brewing, author of The Potable Curmudgeon.

Jeremy Cowan, owner of Shmaltz Brewing, author of Craft Beer Bar Mitzvah.

Mitch Steele, Brewmaster at Stone Brewing, author of IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale.

Keynote speaker

Garrett Oliver, Editor of The Oxford Companion to Beer, author of The Brewmaster’s Table, regular contributor to All About Beer. Brewmaster at Brooklyn Brewery

 

 

Date: 
Saturday, February 15, 2014 - 10:00am to 5:00pm
Location: 
Center Theater

WRD Student Writing Gallery

The Spring 2013 WRD Writing Gallery is a showcase of student writing at the University of Kentucky. This installation features texts created in Writing, Rhetoric, and Digital Media courses during the past year. These texts include multimedia documentaries, photoessays, podcasts, websites, and other types of writing that students often create in their WRD classes.

What is WRD?

Tags:

On the Humanism of Networked Cities

“On the Humanism of Networked Cities” Malcolm McCullough, Associate Professor of Architecture University of Michigan

Keynote talk, University of Kentucky February 15, 2013 6:30-8:00pm

New England Red

“New England Red” Kathleen Stewart, Professor of Anthropology, University of Texas

Keynote Talk, University of Kentucky February 16, 2013 11:30pm-1:00pm

Reshaping Writing Instruction

Adam Banks, associate professor in the UK Division of Writing, Rhetoric and Digital Media, will serve as chair of the Conference on College Composition and Communication (CCCC), a professional organization of teachers of writing as well as scholars in rhetoric, composition and literacy studies.

Creating own projects

Some ideas for creating your own 110 projects

Sample 110 Syllabi

Sample Syllabus 1: A syllabus with a reflective focus on students' own position shifts. Includes multimodal assignments that are scaffolded. (Also see: schedule of work.) 

'Global Classroom' Increases Student Opportunities for International Experience

As university graduates increasingly require international perspectives, skills and knowledge, UK is using a new program called Global Classroom Connections that allows students to use new technologies to gain international experiences independent of financial or other constraints.

Pages

X
Enter your Earth and Environmental Sciences username.
Enter the password that accompanies your username.
Secure Login

This login is SSL protected

Loading