Marketing agencies, Archrival and Axis of Awesome both specializing in youth and university markets recently completed a survey of students on 24 college campuses nationwide about their use of QR codes. I'm not terribly surprised at what they've found (indifference) - but I'd like to go one step further:
I'd suggest that it's the overuse of QR codes as a vehicle for advertisement which fuels this in the first place. They have (had) great potential to deliver information in a rapid and portable way. Now I find that no one uses them because they're expecting to be redirected to just another bland sales pitch.
What say you, students? How do you feel about QR codes?
"In the midst of the growing industry pressure to force-feed these barcodes into the marketplace, we noticed a profound indifference being shown to QR codes by the one demographic that can make or break a trend — college students."
I'm not sure if I prescribe entirely to Yoshioka's philosophy but he's nothing if not poetic - most especially visually.
"The most beautiful things I believe in this world is what is irreproducible, accidentally born, and disorder that cannot be understood by the theory. I believe the nature is the ultimate beauty in this world. The sunlight, soft breeze, and the harmony that leaves create, the variety of the essence in the nature touches our emotions. I intend not to reproduce them, but to pick the element that inspires our heart and integrate it into the deign." - Tokujin Yoshioka
Fallon's principles of creative language (or juicing your orange):
1. Start from scratch
2. Demand a ruthlessly simple definition of the business problem
3. Discover a proprietary emotion
4. Focus on the size of the ideas, not the size of the budget
5. Seek out strategic ricks
6. Collaborate or perish
7. Listen hard to your customers and listen some more